Most Brazilian farmers find it difficult to identify the components of their business and to measure its impact. The consequence is a process of consolidation in agriculture (which happens in many other sectors of the economy), and large business groups take advantage of the lack of competitiveness of farmers who do not face their activity as a business but as a lifestyle. Therefore, farmers who are not prepared to cope with the transformations in the sector tend to exchange the high risks of the activity for a fixed income provided by the lease of their land. In addition, the transformations in the sector demand the ability to identify the business components and promote interactions among them to create a competitive advantage, which leads to greater professionalization. The ongoing changes are required to understand the current business model, including the business purpose and the value generated by farmers and their families. Agricultural activity has been through a significant transformation in the past years, from an activity sometimes strongly related to a history of the farming family and tradition, to a sophisticated and competitive operation that demands more than just the will and perseverance of the producer. Also, agriculture accounted for 9% of the total employment variation in the country between 20, and 20% of this variation was in production activities within farms.Д«razilian farmers are directly responsible for sector success. ) showed that more than 5.9 million formal workers were employed in the sector in 2016, which represents 12.1% of formal jobs. RelaГ§ГЈo anual de informaГ§Гµes sociais (RAIS). The Brazilian official records on employment ( MinistГ©rio da Economia, 2016 MinistГ©rio da Economia. The dynamism of agriculture has a substantial impact on job creation. World agricultural supply and demand estimates. Brazil currently holds the title of the worldвЂ™s largest exporter of orange juice, sugar, coffee, soy, beef, and poultry, as well as the title of the worldвЂ™s largest producer of orange juice, sugar, and coffee ( United States Department of Agriculture, 2017 United State Department of Agriculture. This performance has led the country to occupy a prominent position in the international market, becoming the leading net exporter of agricultural products worldwide. According to data from CEPEA-USP/CNA (Centro de Estudos AvanГ§ados em Economia Aplicada, n.d.), agriculture is responsible for about 24% of Brazilian GDP and an export revenue of US$ 85 billion, or more than 45% of the total Brazilian exports. The social and economic importance of Brazilian agriculture is indisputable. In view of this, the proposed artifact has financial viability as the central pillar of the agricultural business model, with production costs, product sales prices and agricultural productivity as its main components.Дesign research business model Brazilian farmers Brazilian agriculture The results of the study revealed that unlike other sectors, which have customers as the central point of the business value generation proposal, in commercial agriculture organizations occupy this place, as they are focused on the production of commodities. Field research included the application of a questionnaire with 531 producers and an in-depth interview with another 30 to capture their insight into the factors that influence their business performance. To do so, Design Research was adopted from the triangulation of data, combining primary and secondary data collection, a systematic review of the literature on the business model and its main frameworks. This study aimed to propose a business model framework for Brazilian agriculture from an integrative perspective between theory and practice. AgronГґmico Andrei Cristian Ferreira, s/n, Trindade, 88040-900, FlorianГіpolis, SC, About the authors Universidade Federal de Santa Catarina, FlorianГіpolis, SC, Brazil Madre Benvenuta, 2037, 88035-001, FlorianГіpolis, SC, Graziele Ventura Koerich Madre Benvenuta, 2037, 88035-001, FlorianГіpolis, SC, Grazielli Faria Zimmer SantosДЄv. Universidade do Estado de Santa Catarina, Centro de CiГЄncias da AdministraГ§ГЈo e SocioeconГґmicasДЄv. Madre Benvenuta, 2037, 88035-001, FlorianГіpolis, SC, Graziela Dias Alperstedt Universidade do Estado de Santa Catarina, FlorianГіpolis, SC, BrazilДЄv.

Research framework model